![]() ![]() The process is similar for all types of streaming players: Choose a video on your mobile device and tap the Share icon for it to appear on your TV. ![]() Your TV also may be equipped with a streaming player, such as Apple AirPlay or AirPlay2, Google Chromecast, or Roku. From other playersĭepending on your TV, this technology may be called Digital Living Network Alliance (DLNA) or Miracast. Your phone or tablet may display Searching for devices, so once it finds a compatible TV, select it.Īfter a second or two, the video should start playing on your TV screen. Look for a small icon in the top right corner of your screen that resembles a TV screen with a Wi-Fi logo in the lower left corner. You don’t need to expand it to full screen on your device.ģ. Open the YouTube app on your mobile device or computer and find the video you want to watch.Ģ. The setup depends on your type of TV, but the device you want to cast from must on the same Wi-Fi network as your smart TV or other device that you’re casting to. Many smart TVs let you transmit videos from your laptop, smartphone or tablet. One way to transfer web and social media content - or photos and videos stored on your phone - to your TV is to wirelessly “cast” them from another device. You can connect with Kirk on Twitter, and Linkedin, or follow his marketing song parodies on TikTok.Casting sends photos, video without cables Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion. Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search ( especially Shopping Ads). Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars. His personal motto (perhaps unhealthily so), is "let's overthink this some more." He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional. Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. To do so, click on the pre-defined report "free clicks". ![]() While we have been vocal before in what Google doesn't allow you to track within Smart Shopping, curiously, you can track Free Video actions within your Google Ads reports. Tracking Smart Shopping Ad Video Actions ![]() Regardless, just be aware that this is a possibility with your Smart Shopping Ad. So, depending on your view of a healthy brand experience. Google says "not to worry", if you don't have a video then they will opt to create a video-like experience from the assets you add to the Smart Shopping ad and your feed (business name, logo, product title, etc). Groove shot that video themselves, and earned a ton of views (and sales) doing it! It is at least one example of the style of video we like to pair with our Smart Shopping campaigns. While I think the style can become overdone, the old school Harmon Brothers style (Purple Mattress, Squatty Potty, etc) are fantastic for achieving these results.Īctually, one of our clients just put out their own video that we're pretty proud of too. Video Style: Our recommendation is you think like a social media marketer here (EEnsure that those first 3 seconds are enough to grab interest and keep it moving. then don't worry about finding a worse one that's under 30 seconds. If you have a fantastic, longer video ad that draws eyeballs and keeps interest. My personal opinion is that this is marketing, and best practices only apply in marketing to a certain extent. Video Length: For what it's worth, Google actually recommends the video length be under 30 seconds. ![]()
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